Letter from the President

WOW! Factor Desserts, based in Sherwood Park, Alberta, is a family-run business that has been operating for 40 years strong.   From our humble beginning in a basement kitchen long ago, WOW! Factor Desserts is considered Canada’s leader in the manufacturing and distribution of high-end, frozen desserts.  With North American distribution, WOW! supplies to restaurants, hotels, banquet halls, cruise ships, casinos, healthcare institutions, and airlines

WOW! offers a vast selection of gourmet pre-portioned cheesecakes, cakes, tortes, pies, individual serving desserts, sheet cakes, and banquet cakes for the food service industry.

Our company is built on a strong foundation that fosters integrity, transparency, leadership, adaptability, accountability, and approachability.  We are a passionate company that feels like family - our team sees themselves as ‘stakeholders’ within the company and that motivates management and other employees to work exceptionally hard to ensure the company’s success. We pride ourselves in excellence, quality, and the best customer service in the industry.

We don’t compromise on quality - we produce our products with ‘real’ ingredients: real cream cheese, real dairy cream, real butter, premium Belgian chocolate, natural flavours etc.  We consider ourselves a ‘scratch bakery’.  An example of this is our home-made caramel and cream cheese icing that gives our desserts that WOW Factor.

Innovation is key and over the decades, we have literally produced hundreds of new recipes.  Our Honey Cake with silky cream cheese icing topped with a honey-butterscotch glaze is just one example of creating something truly unique with appeal to local cultures.  From sunrise to sunset, we have products to suit every need.  Check out our highly popular Signature Loaves that has opened up new market segments for us in the breakfast buffet, and coffee/tea industry.

Have an idea for an amazing new flavour? Talk to us!  You will find we are relationship driven, take a servant leadership approach, and have an open door policy.  A chef/customer can make a suggestion right up to the President level and feel like someone listened and acted upon it. Flexibility and openness with our customers is a real attribute, and we are reminded often just how special and rare that is in our business these days.

We are also community driven and care very much about giving back.  We are proud employers to the Robin Hood Association, a local organization that provides assistance and job opportunities for people with disabilities.  This devoted group of people fold the boxes that our desserts go in.   This year marks our 31st Anniversary of working with this inspiring team of people and if you can believe, we found out that 2 employees hadn't taken a sick day in over 21 years!  Loyal, hard working, and caring people, we are proud that they are a part of our team.  Check out the "Our Story" section on our site to see their picture and more.

Now, are you ready to WOW! your guests?! 

Debbie Gust
President, Owner, and Proud Member of WPO and WFF